LISA: How to get Management Buy-in for Strong Localization Support

Heike Caldwell, Localization Manager, Rockwell Automation. How to get Management Buy-in for Strong Localization Support.

(so far the focus seems to be on technical products manuals, technical product marketing. I’m very unsure these approaches apply to an educational product like RS.)

(One guys asking a question was from the World Bank, another from the European Commission)

(Who is our localization Czar?)

(oh look, some guy in jeans. at this point I’d rather have a parka).

#lisa2006nyc