Trust Metric DNS (not my idea)
This was an idea that raph had on #p2p-hackers: Get a DNS server running (I hear Twisted has some stuff to do just this) and copy of a trustmetric like advogato and use it for a TM based DNS lookup. So for example if you lookup
zooko.myers.tm.org you would get what ever IP that I think zooko's website lives at. Or if you try
pynk.zooko.tm.org you would get Ben Phillip's IP, even tho zooko doesn't know Ben, but I know Ben and zooko trust me more than anyone else who knows someone name 'pynk'.